Can Your Law Firm be Found Online by Your Potential Clients?
Internet Marketing for Attorneys and Lawyers
Seventy-six percent of adults are seeking lawyers and attorneys online.
A study identified a four-stage search process for people looking for a lawyer. They gather information about their legal issue; find a lawyer; validate a lawyer; and select a lawyer. They use various online resources in all of these stages, all of which revolve around internet marketing for attorneys. Your clients are online – looking for you, can you be found?
How will they find you in all of these stages?
They use Search Engines
Your website must be very visible on search engines for technical keywords, as well as keywords that are in the everyday language of potential clients that pertain to various legal issues you handle.
Can they easily find your website online? Do you provide legal information to demonstrate your competency? And therefore, addressing the first two stages of their search process. How is your SEO? Internet marketing for attorneys and lawyers begins with high visibility, can you be found?
They go to Online Legal Advice Forums
You must be present in these forums as they gather preliminary information. Are you there to provide initial advice?
They look in Local Online Directories
You must be present in local online directories with your clear contact information and areas of specialization. You must have positive reviews to validate your expertise. What are you clients saying about you? Do you know? Reading online reviews is a primary way that consumers select attorneys. Do you have reviews in Google, Yelp, and major law directories? If not, why not?
They use Social Media
You must have a good presence on LinkedIn, Facebook, YouTube and Twitter as they will look at your posts, your network, and other people’s comments or testimonials about you.
They Read Online Reviews
Over 80% of consumers look at online reviews before choosing any business or profession. Do you have a positive online reputation. Are your clients saying good things about you online? How do you compare to your competition? Who would you choose for an attorney when you look at search results? Be honest, how is your online reputation?
They read Legal Blogs
Your website must have a blog for updates and stories about how you’ve helped people with their legal cases.
They Visit Law Firm websites
Your website must stand out with the information they need, and it must have clear calls to action to guide them to the next step. They will try to validate you here, and if satisfied, will select you.
We can help you increase your online presence and exhibit your competence and trustworthiness as a lawyer to more of your potential clients.
Digital marketing is in our jurisdiction, and we know all the twists and turns, all the possible angles of attack to make your firm successful online.